Hola!
I'm Brenda,
UX Manager at Samsung Ads
Hola!
I'm Brenda,UX Manager at Samsung Ads
I’m a UX leader and product designer based in Canada, where I lead a diverse team of seven very talented UX designers and researchers across Canada and the US. I thrive on collaborating with different cultures—our team spans the US, Canada, India, and Poland!
With a background in graphic design and advertising, I bring over 10 years of experience in B2B SaaS products and five years in Ad-tech. Over the last five years, I’ve focused on tackling complex challenges in reporting, insights, and data management, which are my key areas of expertise.
I love working with interdisciplinary teams, including Product Managers, Product Owners and Engineering, to ensure our UX initiatives align with business goals, driving growth and enhancing customer satisfaction along the way.
Feel free to reach out via email or connect with me on LinkedIn!
MY SKILLSET
UX Management
As a UX Leader, I’m passionate about leading by example with empathy. I believe in empowering my team members, fostering an inclusive environment, and mentoring others to help them reach their full potential. Together, we create a supportive space where everyone can thrive and contribute their best ideas.
Product Design
I apply design thinking to ensure a user-centered approach at every stage. My background in graphic design helps me create pixel-perfect, engaging UIs. By integrating research, prototyping, and user testing, I strive to design products that not only meet user needs but also delight them.
Product Management
I’ve built strong skills in product management that help me drive projects forward. By combining my UX background with product strategy, I focus on meeting user needs while supporting business goals. Earning my Product Management certification from Brainstation has further equipped me to create impactful solutions for our team.
UX Research & Strategy
I collaborate with my team to discuss the best approaches and research methods tailored to our objectives, while assessing how much effort can be dedicated to each project. By transforming the insights we gather into actionable design solutions, I ensure our strategies not only meet user needs but also align with our business goals.
What They Say About Our Collaboration
‘… working with her on many projects, conducting discovery and evaluative research and ensuring design strategy was user centric. She was inspirational and led the team to develop an experience vision for a new digital platform in the face of ambiguity. She inspired product managers, designers & researchers to assess user needs, define business requirements and deliver on an MVP within a few months.’
‘Brenda is an excellent manager that is great at mentoring and giving constructive feedback. Her attention to detail, coupled with knowledgeable reasoning makes her an exceptional mentor. She is very easy to work with, and brings a smile to anyone's face. Any team will be lucky to have Brenda as she is a valuable asset’
‘Brenda has been an amazing manager, and I feel so lucky to have worked with her. She’s been a fantastic leader and mentor, and I couldn’t have asked for anyone better. If you’re looking to build strong, productive teams, you should absolutely hire her. She truly knows how to bring out the best in people.’
‘Apart from being strong technically, Brenda is a fantastic human being. She is a great leader and cares about the well-being of the people around her. She does whatever she can to help anyone. With looming deadlines, Brenda can be depended upon for support whenever there is a need.’
‘Brenda's ability to mentor is one of her greatest strengths. She provided detailed, constructive feedback invaluable to my growth as a UX researcher. Her support and encouragement built my confidence, and her approachable nature made it easy to seek her guidance. She also took a genuine interest in my career goals, offering numerous opportunities to work toward them.’