Hola!
I'm Brenda, UX Manager
at Samsung Ads
I'm a Product Designer based in Canada.
I love leading teams, mentoring and turning complex problems into intuitive experiences.
UX Manager
As a UX Leader, I’m dedicated to leading with empathy and fostering an inclusive environment for my diverse team of seven talented designers and researchers across the US and beyond.
I believe in empowering team members and mentoring them to reach their full potential. Together, we create a supportive space where collaboration thrives, and everyone’s ideas can shine. I love the opportunity to work with different cultures, as our team spans the US, Canada, India, and Poland!
Product Designer
As a Product Designer, I advocate for users by integrating research, prototyping, and user testing into the design thinking process to create products that delight and meet their needs.
My skills in product management, combined with my UX expertise and product strategy, enable me to deliver effective solutions that align with business goals. I love collaborating with my team to ensure every product not only works well but also truly connects with users.
FEATURED WORK
Redefining Audience Builder
Brand: Samsung Ads
Domain: Data Management
The Audience Builder is a crucial feature in Samsung’s DSP platform. It’s where users can define their target audience and evaluate the potential reach of their ad campaigns. Leveraging data from Samsung devices, it allows for the creation of highly targeted audience segments.
ENHANCING
the interactive Delivery Report
Brand: Samsung Ads
Domain: Reports & Insights
The Interactive Delivery Report is Samsung’s DSP’s key ‘Core’ report. It plays a crucial role throughout the campaign lifecycle: it provides real-time insights for strategy optimization during the campaign and quantified sales impact post-campaign.
AUDIENCE INSIGHTS
Brand: Samsung Ads
Domain: Data Management
Audience Insights is crucial for advertisers to reach the right audiences effectively and drive significant revenue.
It helps advertisers and sales planners understand target audiences based on past data and client information.
What They Say About Our Collaboration
‘Her vast product knowledge is combined with empathy and openness to change. These are very valuable personality traits, especially for people working on new and innovative products. Brenda supported and taught me when I was just starting out at Samsung and had to learn a lot quickly. She showed great patience and the ability to pass on knowledge. Together we created many interesting things for our users.’
‘Her approach to generating designs is incredibly methodic. On multiple occasions when presented with updated specifications, Brenda was able to quickly adapt to changes as she had already prepared multiple iterations/versions of a solution. She takes the time to deeply understand the user's requirements and the overall theme of the product; due to her domain knowledge, she's able to shed invaluable insight to multiple stakeholders and is an important voice within meetings.’
‘Brenda also excelled at breaking down complex AdTech concepts into clear, understandable terms. Her skill in simplifying these ideas greatly enhanced my understanding of the industry and our team’s challenges. This was especially valuable during stakeholder discussions, where she fostered a collaborative environment, ensuring projects were completed efficiently and aligned with product and user needs.’
‘I can’t speak highly enough of her as both a manager and a mentor. I can honestly say she’s one of the best managers I’ve ever had. From the moment she hired me, she gave me the freedom to explore new ideas and wasn’t afraid to let me make mistakes, always providing unwavering support and guidance. Her presence made me feel confident and secure, even during challenging times, and inspired me to push myself further.’