FEATURED WORK
Redefining Audience Builder
Brand: Samsung Ads
Domain: Data Management
The Audience Builder is a crucial feature in Samsung’s DSP platform. It’s where users can define their target audience and evaluate the potential reach of their ad campaigns. Leveraging data from Samsung devices, it allows for the creation of highly targeted audience segments.
ENHANCING
the interactive Delivery Report
Brand: Samsung Ads
Domain: Reports & Insights
The Interactive Delivery Report is Samsung’s DSP’s key ‘Core’ report. It plays a crucial role throughout the campaign lifecycle: it provides real-time insights for strategy optimization during the campaign and quantified sales impact post-campaign.
AUDIENCE INSIGHTS (Password Protected)
Brand: Samsung Ads
Domain: Data Management
Audience Insights is crucial for advertisers to reach the right audiences effectively and drive significant revenue.
It helps advertisers and sales planners understand target audiences based on past data and client information.
What They Say About Our Collaboration
‘… working with her on many projects, conducting discovery and evaluative research and ensuring design strategy was user centric. She was inspirational and led the team to develop an experience vision for a new digital platform in the face of ambiguity. She inspired product managers, designers & researchers to assess user needs, define business requirements and deliver on an MVP within a few months.’
‘Brenda is an excellent manager that is great at mentoring and giving constructive feedback. Her attention to detail, coupled with knowledgeable reasoning makes her an exceptional mentor. She is very easy to work with, and brings a smile to anyone's face. Any team will be lucky to have Brenda as she is a valuable asset’
‘I can’t speak highly enough of her as both a manager and a mentor. I can honestly say she’s one of the best managers I’ve ever had. From the moment she hired me, she gave me the freedom to explore new ideas and wasn’t afraid to let me make mistakes, always providing unwavering support and guidance. Her presence made me feel confident and secure, even during challenging times, and inspired me to push myself further.’
‘Her approach to generating designs is incredibly methodic. On multiple occasions when presented with updated specifications, Brenda was able to quickly adapt to changes as she had already prepared multiple iterations/versions of a solution. She takes the time to deeply understand the user's requirements and the overall theme of the product; due to her domain knowledge, she's able to shed invaluable insight to multiple stakeholders and is an important voice within meetings.’